Advertising review Assignment Example | Topics and Well Written Essays - 1750 words

Advertising review - Assignment Example This promotional tool is thus utilised by companies with the objective of creating better awareness among customers in the market segments in relation to their products and/or services [1] (The University of Sydney, 2013). Coca-Cola is a world-renowned beverage company established in the year 1986 that has been operating quite competitively on a global context. The company is perceived to be executing its business activities in beyond 200 countries currently. Moreover, the company is recorded to be offering around 500 brands to its consumers in the worldwide market. In its marketing tactics, the company has been utilising various promotional strategies with the objective of performing its various business activities in a successful and competitive manner within its wide-ranging market segments. In this respect, it has been observed that the company uses extensive advertisement practices, especially through the audio-visual media such as television and internet for developing better a wareness among consumers (The Coca-Cola Company, 2011). For instance, in 2011, the company used an effective promotional strategy named ‘Share a Coke’ campaign with 150 different popular first names of individuals printed on the bottles and cans along with the brand name of the company. The campaign was launched within the beverage market of Australia. The campaign was promoted through advertisements in television and other internet medium which included FaceBook as well as websites (Digital Advance Limited, 2013). Taking the example of this advertisement campaign, the discussion henceforth will intend to discuss the strengths as well as weaknesses of the ‘Share a Coke’ campaign organised by Coca-Cola in its Australian market. Moreover, the discussion will also emphasize on strategies to be recommended in order to improve the effectiveness of the campaign. A Critical Review of the Campaign In Relation To Its Strengths and Weaknesses The ‘Share a Cokeà ¢â‚¬â„¢ campaign was organized and executed in the beverage market of Australia in the year 2011 targeting the young generation buyers. In accordance with the campaign, the first names of 150 different individuals of Australia were to be printed on the bottles as well as cans of Coke. This in turn was expected to build enthusiasm among the young buyers and thus assist in obtaining the main objective of creating better awareness among the customers about the products offered by Coca-Cola. In the short run, the campaign was also expected to improve the sales volume and profit margin of the company in the Australian beverage industry. Source: (YouTube, 2012) Strengths of the ‘Share a Coke’ Campaign The Coca-Cola Company is recognised to be one of the world’s leading ‘Fast Moving Consumer Goods’ (FMCG) companies which have been a pioneer in executing some of the unique but quite effective marketing campaigns. Likewise, the major strength of its ‘Sh are a Coke’ campaign in Australia can be recognised as its target to teens as well as young adult consumers. Additionally, in targeting the youth, the company focused on making use of attractive audio-visual media such as the social media through internet and television which are extensively used by this generation and is further perceived to be highly persuasive for this particular group of consumers. Moreover, the company with the assistance of this campaign was facilitated with the opportunity of offering its products availing a better public awareness program. Prior

The Office Movie Review Example | Topics and Well Written Essays - 750 words

The Office - Movie Review Example The Office is a documentary on the day-to-day undertakings of the employees the Scranton, Pennsylvania branch of a fictitious firm Dunder-Mifflin Paper Company. The show is presented as a humorous look at the different issues and foolishness that happens in the workplace. The branch is run by the single, middle-aged and boastful Regional Director Michael Scott who also serves as the host in the documentary. With his huge passion for business, Scott sees himself as the "office funnyman, a fountain of business wisdom and his employees' cool friend" (About the Office 4). However, his painstaking effort to be liked by his colleagues is in vain as he only appears pathetic and absurd. Other notable main characters are: Pam Beesly, the office receptionist; Jim Halpert, a sales representative; Dwight Schrute, the assistant to the regional manager; and Ryan Howard, a temporary employee. Economically speaking, opportunity cost is defined as "the cost of something in terms of an opportunity forgone or the most valuable forgone alternative" (Opportunity Costs 1). In The Office it is apparent that Jim Halpert foregoes the opportunity of securing better working alternatives when he continued working for Dunder-Mifflin Paper Company. The economic hegemony of the United States is currently being tain... It is estimated that the budget allocated to the war reaches $1 trillion which could have been used to finance economic and social projects such as livelihood, housing, and education. Thus, the opportunity cost of going to war can be stated as the social and economic benefit which could have been derived from the investments in socio-economic projects. 2. Law of Supply and Demand The issue of downsizing has been recurring in the episodes of the TV show. It should be noted that downsizing stems from the fact that the supply of labor in the economy is much higher than the actual demand requiring some adjustments through employee lay-offs. The same issue is faced by employees in the nation. The trade liberalization has eliminated national boundaries facilitating the mobility of job and investments. Business process outsourcing has become a trend channeling jobs to other countries where the cost of labor is lower like China, India, and Philippines thereby lowering the demand for labor in the United States. Recently, the customer service department of large business organizations like Dell, HP, and IBM has been deployed in these countries lowering the demand for US labor. This movement in demand changes the equilibrium by decreasing supply through downsizing. Works Cited "About the Office." NBC Website. 2007. April 18, 2007 "The Office." Wikipedia: The Free Encyclopedia. 2007. April 18, 2007 "Opportunity Costs." Wikipedia: The Free Encyclopedia. 2007. April 18, 2007